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Last Updated: May 11, 2025

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What Campaign Tactics Can I Run?

We offer 2 campaign tactics:

1) Shopping (CPC pricing model):

To reach new shoppers that are actively looking for products on our network of direct publishers.
Tied to a RoAS or CPA goal.
2) Retargeting (CPC pricing model):

To remind your customers of your products and services when visiting other sites.
Turn you store catalog into display ad content by way of our proprietary Dynamic Responsive Display Ad.
Tied to a RoAS or CPA goal.
Please review advertising restrictions that may apply.

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