Help Center

Last Updated: August 2, 2025

Home / Help Center / FAQ / Glossary of Ad Terms / What are Impressions?

What are Impressions?

The point in which an ad is viewed once by a site visitor or displayed once on a webpage. The number of impressions of an ad is determined by the number of times the page is located and loaded. Impressions can be viewed on a daily, weekly and monthly basis.

Articles in same section

Maximize Reach. Boost Conversions. Scale Smarter.

Retailstub empowers your brand with tailored, performance-driven campaigns designed to drive meaningful growth.

Request access